Ranking of the 13 best jeans brands

As you know, fashion is cyclical. Different styles, colors and textures replace each other year after year, coming off the continuous conveyor of fashion shows. The only thing in the wardrobe that has not dropped out of the fashion cycle for two centuries and can be found literally in every closet is jeans. Due to their versatility and practicality, they are popular with both the most notorious fashionistas and the office worker with a limited dress code.

Having passed the way from the classic cut with a high rise to the trendy ones today, jeans have undergone a huge number of changes in order to appear before us in 2020 in all the variety of choices for any, even the most demanding taste.

However, in order to favorably emphasize the dignity of the figure and competently disguise its flaws, you need to find your right jeans. Our ranking is designed to make your search easier and invites you to familiarize yourself with the key and best brands of the denim industry.

Top Popular Jeans Brands

Levi’s (USA) is a pioneer brand with a legendary historical heritage.

It is not surprising that when the word “jeans” is used, the first brand that comes to mind, if not of every person, then most likely of every American, is Levi’s. After all, it was thanks to this brand that the world's first jeans were released in 1853. Created during the "gold rush" they served as a uniform for gold diggers. Later, Levi's also released the world's first cropped denim trousers for cyclists.

But the real gem of that time, in demand among the stars of the first magnitude, is the cult model 501. Marlon Brando, Marilyn Monroe introduced jeans not only to the set of legendary films, but also into everyday life, making their contribution to the popularization of the Levi's 501 model, all the same topical to this day. The price for the most famous pair of Levi's today: from 8,000 rubles.

Lee (USA) - Jeans That Built America

Following the resounding success of Levi’s, the Lee brand joined the jeans industry. Having started its journey by copying the designs of its more successful competitor, Lee subsequently brought its innovations to the world of denim.

So in 1926, the world's first zipper model, the 101Z, was released, beloved by many celebrities such as James Dean and Robert De Niro.

Later, in 1931, the world's first denim jacket was sewn, and during the First World War, the official military uniform of the American army was sewn under the Lee logo.
Lee's hallmarks are the back pockets adorned with signature wave stitching, jokingly referred to as Lazy “S” (Lazy Es).

The price for a pair of Lee brand jeans ranges from 5,000 to 8,000 rubles.

Wrangler (USA) - a symbol of youth and American culture

Along with Levi's and Lee, the American brand Wrangler is rightfully considered another significant figure in the denim industry. The brand's first jeans were created specifically for cowboys and rodeos.

Among the markings:

• stylized “W” on the back pockets + additional stitching to reinforce the pocket. On the models of the “indigo” color, the stitching is done with orange or yellow thread, on all the others - in the tone of the fabric;
• a rope logo that reflects freedom and fighting spirit.

The brand's iconic model is the 13MWZ numbered jeans. This iconic, shrink-free model has become a favorite of cowboys (it's not for nothing that a cowboy boot is embossed on the tongue of the fly).

13MWZ is one of the brand's oldest models and is still popular with Hollywood celebrities. Harrison Ford even wore these jeans at his own wedding.

Prices for this model fluctuate in the region of 6,000 - 7,000 rubles per pair.

Mustang (Germany) - American classic in European performance

A worthy competitor to the Wrangler brand in Europe was the Mustang brand, whose enterprising founder in 1948 profitably traded 10 bottles of German schnapps for several pairs of American jeans. It was the patterns from these models that formed the basis of his first collection of "American" pants of European quality.

But in order to secure a name in the world of denim, something fundamentally new was required. So, in 1955, the first model of corduroy trousers was released, and in 1961 another unique model was released - the world's first stretch jeans.

It was these innovations that allowed the production of the first European jeans, despite their small profitability, to survive two world wars.

Today Mustang is known as one of the most successful denim corporations competing with Levis, Wrangler, Lee on equal terms.
The price for a pair of Mustang jeans starts at 3,000 rubles.

BIG JOHN (Japan) - American culture in Japanese traditions

The growing interest in American culture after the war spawned people who wanted to produce iconic American jeans not only in Europe but also in Japan. In 1960, a small Japanese factory began producing jeans using fabric from the United States. During the production process, we managed to create our own denim fabric - KD-8 (the figure reflects the number of attempts). This is how the first Japanese denim, made on old traditional canvas bag machines, was born.

Today, the denim industry in Japan has changed its benchmarks and instead of young people exposed to the fanatical influence of American culture, the market has shifted its focus to foreigners who want to buy high quality denim in a traditional style.

One of the famous Japanese brands that has remained true to the old traditions is Big John. The brand uses hand-picked Zimbabwean cotton and exclusively natural indigo dyes. The most popular model of the brand - Big John R008 Rare still attracts buyers with its classic straight cut, neutral blue color and the absence of any decor.

Model price: from 8,000 rubles.

Diesel (Italy) - "Only the Brave"

Diesel differs from American classics and Japanese restraint in the use of holes and scuffs, as well as in a variety of denim colors. This unconventional approach has gained a lot of fans. The Diesel brand quickly fell in love with young rebels, and the most popular model of the brand, boyfriend jeans, has become an indispensable attribute of style in the world of youth fashion.

In 1995, the Diesel website was created, making the brand the first company in the fashion world to be represented on the Internet.

The original logo features an Indian head, around which is the company's slogan: "Only The Brave", while the red "D" logo is designed specifically for the denim line.

Each new Diesel collection conveys the brand's avant-garde spirit and core value - a bold approach to life, surprising in unusual ways of combining unique details.
Prices for jeans from a good Diesel company reach 30,000 rubles per pair. However, seasonal sales allow you to purchase models with a good discount: from 3,000 rubles. for a couple.

Pepe Jeans (London) - "Love what you're wearing."

The first Pepe Jeans collection was presented in the 1970s at one of London's flea markets, where representatives of bohemians from all over Europe gathered for exclusive vintage denim.

Clothes from Pepe Jeans immediately won the love not only of young people in Great Britain, but also of Americans, in whose minds the English style was associated with freedom of choice.

After all, the original street style was so close to the rebellious spirit of the young informal movement that prevailed in the 70s.
The target audience of Pepe Jeans London to this day are guys and girls aged 20 to 35, who are attracted by the urban style, originality, casualness and convenience, which have become an integral part of every brand collection.

The cost for a pair starts from the mark - 2,500 rubles.

Guess (USA) - "Don't Stop!"

A real success for the GUESS brand was the creation of the Marilyn jeans, named after the actress Marilyn Monroe. The model, which fits the silhouette and is decorated with three zippers, is very popular today.

GUESS collections are designed for young people and girls who love a beautiful and eventful life. A girl wearing GUESS jeans is sexy and cocky, loudly declaring herself. Men's collections are designed in street-casual style (bright, individual, bold cut).

The price for a pair of Guess jeans ranges from 8,000 to 9,000 rubles.

Calvin Klein (USA) - unisex to the masses

For the first time, Calvin Klein introduced ordinary jeans as designer jeans and turned them from a piece of casual wear into a real cult of style. But the brand gained real fame in the mid-80s after the brand presented its first collection in the "unisex" style. Clothes from this line were ideal for both boys and girls, which undoubtedly aroused the interest of sophisticated youth.

It was Calvin Klein who came up with the idea of ​​making jeans skinny. The brand's most famous model, which Brooke Shields scandalously advertised, was so narrow that sofas were installed in fitting rooms to make it easier for customers to squeeze into edgy jeans.

Prices for a pair of Calvin Klein jeans start at 10,000 rubles for a pair from the new collection.

The best premium jeans brands

Billionaire (London) - a brand created by millionaires for millionaires

Founded in 2005. the friendly alliance of the two millionaires quickly gained popularity in high society. Each pair of Billionaire denim trousers is handcrafted and therefore produced in limited editions. In addition to exclusive materials, the brand presents precious stones and metals as accessories. Buttons made of diamonds, platinum and gold emphasize individuality and elitism.

The company takes a responsible approach to both the selection of raw materials and the packaging of finished products. For example, jeans from the Billionaire brand are sold in cedar boxes that keep the fabric soft.

Today Billionaire successfully competes with the most famous and oldest fashion houses in Europe.

The price for a pair of Billionaire jeans reaches 300,000 rubles, for a model with a crocodile leather patch.

Brioni (Italy) - brand from the wardrobe of "agent 007"

The Brioni brand has been around for over 70 years. About 30% of the items are made to order, and the rest is sold in boutiques. There are not so many jeans in her assortment, and they are all made in a classic style. This is a very expensive and prestigious brand that is not intended for a mass consumer.

Famous fans of the brand include high-profile politicians and famous Hollywood actors such as Al Pacino, Pierce Brosnan.
The main feature of the brand is very high quality fabrics, flawless cut and tailoring.

The average cost of jeans starts at 30,000 rubles.

Best inexpensive jeans brands

Gloria Jeans (Russia) is the first official manufacturer of jeanswear in Russia.

Gloria Jeans is the most popular and affordable Russian brand that has been producing denim clothes for over 25 years.

The clothing tailoring cooperative opened in 1988 and became the first legal manufacturer of domestic jeans, was originally called "Gloria".

Today the company is the most famous Russian brand in the fast-fashion industry in Russia, regularly releasing 8 full-fledged collections a year. The lines are sure to have trendy pieces that match the seasonal fashion, which makes the brand incredibly popular among young people.

And after the release in 2010 of the line for the smallest (from 0-2 years old and above), the Gloria Jeans brand is rightfully considered the number one chain of stores for the whole family in Russia.
The average price of jeans for an adult is 2,000 rubles.

Colin’s (Turkey) - "More fashionable clothes for young people to enjoy life."

Choosing the Colin's brand, the buyer gets inexpensive jeans of Turkish quality. Unlike its other compatriots, Colin’s does not try to duplicate the best models of world famous manufacturers. Instead, the brand is always customer-oriented and offers products that meet the needs of the region or country as a whole. So, for example, some warmed jeans models are made specifically for Russia.

In Russia, by the way, Colin’s is one of the three most famous denim brands. According to the company's research, every second resident of Russia wears Colin's.

The average price of jeans is 2,000 - 3,000 rubles per pair when purchased in an online store.

What are the best jeans brands?

Jeans have a rich history and it is difficult to name any other clothing that remains at the peak of popularity at any time of the year. The variety of models on the market forces the buyer to be more scrupulous in choosing his ideal pair. However, the most win-win option - the cult models that went down in history as the good old classics, will forever remain a lifesaver in the eternal question: What to wear?